It is amazing what people will pay good money for today.

With phones, the internet and pay tv, people are paying a good portion of their income for goods and services which were not needed just 15 years ago.

A commodity is an item someone pays something for. The trick for companies is to find a new item which people will pay for.

Inside your Mind with Chris Collingwood; Practical tools from the cognitive sciences to take inside your lives.

In this podcast Chris (pictured right) talks about the importance of the art of framing – using your conscious attention to define, refine or reframe the contexts of your lives.

Framing context sets the stage for activating the enormous potential of your unconscious mind for responding creatively and masterfully to life’s challenges.

In this series “Inside your Mind� Chris guides the listener through a series of simple processes and principles based on fundamental discoveries from the cognitive sciences applied to succeeding creatively in life.

PR Influences Podcast December 2006

Jenni Beattie, New Media and Research Manager Network PR describes how the new media is impacting on the PR industry today.

The podcast discusses the emergence of citizen journalism where previously viewers of the media are actively involved in producing content.

Ramifications of this change include the need to converse with this increasingly active community.